Prior to select your opinion is the best color off Pantone Colour Books, stop for just a moment and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. The thing is, different colors have different meanings to several people. If you’re not familiar with the cultural significance of any certain color this product, brand, or identity you’re promoting might end up failing before it features a chance to take off! Let’s take a good look with the cultural significance of color in just two of today’s emerging economies.
In China, the colour red is probably the most important. No where is that this color more prominent than around the Chinese flag. Representing good fortune and joy, red is amongst the most used colors during Chinese holidays and family gatherings. Also, it is the colour the Chinese associate with fire, one of many five elements its people believe create anything that exists naturally.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color chinese people associate with another from the five elements, planet earth, and as such, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s in contrast to Western cultures the location where the color white is used to represent purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of your union of two individuals, colour red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, as with America, green is symbolic of nature. In India green can also be the color accustomed to honor Islam.
As popular as green is, don’t apply it if you intend on using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in the center East, green may be the colour of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!